About Us

Our Mission

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A Swiss innovation, the Laurastar Magic was the first ironing system for home use to have a board with a blower and vacuum system to prevent unwanted creases and protect your fabrics. Since 1996, when it was first launched, this Swiss technology has helped to take care of your clothes; a true revolution for all those who love beautiful clothes. And want them to stay beautiful for longer. Over a million of the brand’s flagship product, Laurastar Magic, have been sold across the world. This ironing system has now evolved with the creation of the Laurastar Smart.

Collaborations

Recommendations

Testimonials

Awards and prizes

Eco-responsible fashion

Laurastar x Kévin
Germanier

Like us, he is passionate about sustainable and high-quality fashion, 100% glamour and combining ethics and beauty, as well as passion and precision. A rising star in upcycling fashion, Kévin Germanier shares with Laurastar his Swiss origins, his taste for family work, but more than that: his ambition for a more eco-responsible and glamorous world.

Discover the collaboration

Recommended by the
people who care for
you

Laurastar has been putting professional quality into homes for over 30 years. So it’s no surprise that professionals use and recommend our exclusive solutions for ironing and disinfecting materials, objects and surfaces.

Schlossberg

Schlossberg recommends Laurastar for bedding care and hygiene. Preserve the quality of your bed linen and disinfect your pillows and duvets without chemicals thanks to Laurastar’s DMS steam.

Schlossberg

Schlossberg recommends Laurastar for bedding care and hygiene. Preserve the quality of your bed linen and disinfect your pillows and duvets without chemicals thanks to Laurastar’s DMS steam.

Schlossberg

Schlossberg recommends Laurastar for bedding care and hygiene. Preserve the quality of your bed linen and disinfect your pillows and duvets without chemicals thanks to Laurastar’s DMS steam.

Your
testimonials

Laurastar is now the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. Thanks to its unique Dry Microfine Steam technology and the products’ features—quality, longevity, ergonomics, ease of use, design—to name but a few, their customers are left satisfied. And for us, this is essential.

4/5

The team took time to understand our vision and delivered a sleek, professional site that not only looks great but also improved our conversion rates. Their design process was smooth, communication was clear, and they met all deadlines. We’ve received numerous compliments on the new site, and it’s easier for customers to navigate. I can confidently say we’ll be working with them again in the future.”

Awards

Laurastar has always designed its products in the spirit of optimum innovation and ergonomics. This mindset has been recognised through awards celebrating both its designs and technological research. For over 35 years, Laurastar researchers, engineers and designers have focused all their energy on ensuring that its designs satisfy your desire for beauty and perfection.

In 2002, Laurastar received the red dot Best Design Award for its green Steamup and in 2003, IF’s Product Design Award for its yellow Steamax. In 2013, year of ultimate recognition, it won the red dot Product Design Award, Chicago Athenaeum’s GOOD DESIGN award as well as Foire de Paris’ Grand Prize for Design for its Laurastar Lift collection.